Mums build differently

I'd just been made redundant. I was on Centrelink and in debt and I remember sitting there googling how to make money online doing admin.

Within 14 days I was booked out as a virtual assistant charging $30 an hour from my ex boyfriend's bedroom with nothing but a laptop and figuring it out energy. That became a social media management business and then business and mindset coaching aka a business that was completely mine.

Business before motherhood was all the hours. I preached 10k months and did the blazer photoshoots and I loved every bit of it. I built like someone with nothing else competing for her time because I had nothing else competing for my time.

Then my son arrived and the way I'd built stopped fitting. For a while I was terrified the ambition had gone with it. It hadn't. It just needed a business built around a kid who comes first.

So I built it a second time. When I was rebuilding from bed I had 40 minutes a day and I had to get very good at knowing what mattered. I came back to work in May 2025 with the same bones I'd used for 3 businesses and one new layer. Value-aligned first.

Somewhere inside that rebuild I put $10K into a coaching container that gave me curriculum and group calls. Nobody in there knew me as a mother or knew my business or understood what my capacity looked like as a mum.

I learned the expensive way that what moves a business forward is someone right beside you who knows your real life well enough to say this is the move. That's why I coach the way I do.

I run this business in 12 to 16 hours a week and I pick my son up from kinder early. I'm not on my phone all day. I pick up Telegram on the days I've allowed because the boundaries and systems are in place.

The hours I do work are spent inside other mums' businesses telling them what the next move is. Not recycled strategy and not advice built for someone with an empty calendar.